Taking Back Sunday are an Alternate, punk rock band and they do not feature in the album cover, you wouldn’t automatically think they were if you were to see this album cover as the band’s name is lit up brightly which suggests the band maybe glam rock. We can tell this is their new album from underneath the album title which says “The New Album”. The slight hint that the band may have a punk element to them is from the wonky letters which spell out ‘LOUDER NOW’ just underneath the band’s name. This album is the bands 3rd therefore the reason they may not be appearing in the album is because they have already made an image for the band or as they want to make themselves all about the music rather than their image. The image is of a lady who has her face covered by the speak box who is in a glass booth, this could be to draw attention away from her and onto the album name just above of her in the middle. The band are targeting with this album to gain perhaps a more mainstream audience as the bright lights may suggest, quite a youthful age group as a lot is going on behind the camera which is shown from in the reflection in the glass booth but not necessarily as the colors used are fairly dull which could appeal to an older audience, and both genders as there is little to suggest that the band are appealing to females or males.